How to Upload Videos Longer Than a Minute to Instagram 2019
What are the requirements for Instagram videos in 2022? [Free Cheat Canvass]
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Instagram released videos back in 2013 . They wanted their videos to be as piece of cake to make and share as possible. Although the Instagram video length limit was just fifteen seconds at the time, it apace became a sensation among users.
Today, Instagram videos formats are very dissimilar and the requirements are more advanced than before. As a result, there are some required Instagram video resolutions that need to be met before posting.
Below y'all'll find all the full Instagram video specs that use today. Take hold of our cheat canvas and showtime creating!
Requirements for Instagram videos
Instagram Organic Videos Requirements
Vertical video
- Minimum Instagram vertical video dimensions are 600 x 750.
- Instagram vertical aspect ratio is iv:5.
- Supported video codecs: H.264, VP8
- Supported audio codecs: AAC, Vorbis
- Maximum Instagram file size is 4GB.
- Recommended Instagram video formats are .MP4 and. MOV.
- Instagram video length limit 60 seconds.
- Instagram video minimum length: No minimum.
- Video max frames 30fps.
- Instagram caption max length: 2,200 characters.
You might want to know that vertical videos have been a hit lately. They dive more than traffic than square videos and are more than cost-effective. If you haven't already, you can definitely give this format a try.
Video Stories
- Minimum Instagram Stories video dimensions are 600 x 1067.
- Recommended Instagram Stories video dimensions are 1080 ten 1920.
- Instagram Stories attribute ratio is 9:16.
- Max Instagram file size is 4GB.
- Recommended Instagram Stories video formats are .MP4 and .MOV.
- Instagram Stories video length limit is 15 seconds.
Square video
- Minimum Instagram square video dimensions are 600 x 600.
- Instagram square aspect ratio is 1:1.
- Supported video codecs: H.264, VP8
- Supported audio codecs: AAC, Vorbis
- Maximum Instagram file size is 4GB.
- Recommended Instagram video formats are .MP4 and .MOV.
- Instagram video length limit sixty seconds.
- Instagram video minimum length: No minimum
- Video max frames 30fps.
- Instagram caption max length: 2,200 characters.
Landscape video
- Minimum Instagram landscape video dimensions are 600 x 315.
- Instagram mural aspect ratio is ane:91:1 .
- Supported video codecs: H.264, VP8
- Supported audio codecs: AAC, Vorbis
- Maximum Instagram file size is 4GB.
- Recommended Instagram video formats are .MP4 and .MOV.
- Instagram video length limit 60 seconds.
- Instagram video minimum length: No minimum
- Video max frames 30fps .
- Instagram caption max length: 2,200 characters.
Carousel Videos
- Minimum Instagram carousel video ads resolutions are 600 x 600.
- Maximum Instagram carousel video ads resolutions are 1080 x 1080.
- Instagram carousel video ads aspect ratio is 1:1.
- Maximum Instagram file size is 4GB.
- Recommended Instagram video formats are .MP4 and. MOV.
- Instagram video length limit 60 seconds.
- Video max frames 30fps.
- Instagram caption max length: two,200 characters.
- Recommended caption length: 125 characters .
Instagram Video Ads Requirements
Commonly, the organic and advertizement video requirements are the aforementioned, but it's always better to double-bank check that before posting. 😉
Vertical video
- Minimum Instagram vertical video dimensions are 600 ten 750.
- Instagram vertical aspect ratio is iv:5.
- Maximum Instagram file size is 4GB.
- Recommended Instagram video formats are .MP4 and. MOV.
- Instagram video length limit 60 seconds.
- Video max frames 30fps.
- Instagram caption max length: 2,200 characters.
Instagram Stories Video Ad Requirements
- Minimum Instagram Stories video dimensions are 600 ten 1067.
- Recommended Instagram Stories video dimensions are 1080 x 1920.
- Instagram Stories aspect ratio is 9:xvi.
- Maximum Instagram file size is 4GB.
- Recommended Instagram Stories video formats are .MP4 and .MOV.
- Instagram Stories video length limit is 15 seconds.
Square video
- Minimum Instagram foursquare video dimensions are 600 x 600.
- Instagram square aspect ratio is 1:1.
- Maximum Instagram file size is 4GB.
- Recommended Instagram video formats are .MP4 and .MOV.
- Instagram video length limit threescore seconds.
- Video max frames 30fps.
- Instagram explanation max length: 2,200 characters.
Landscape video
- Minimum Instagram landscape video dimensions are 600 ten 315.
- Instagram mural attribute ratio is i:91:one .
- Maximum Instagram file size is 4GB.
- Recommended Instagram video formats are .MP4 and .MOV.
- Instagram video length limit 60 seconds.
- Video max frames 30fps .
- Instagram explanation max length: 2,200 characters.
Carousel Video Ads
- Minimum Instagram carousel video ads resolutions are 600 ten 600.
- Maximum Instagram carousel video ads resolutions are 1080 x 1080.
- Instagram carousel video ads aspect ratio is i:1.
- Maximum Instagram file size is 4GB.
- Recommended Instagram video formats are .MP4 and. MOV.
- Instagram video length limit sixty seconds.
- Video max frames 30fps.
- Instagram caption max length: 2,200 characters.
- Recommended explanation length: 125 characters .
- Minimum number of cards: 2
- Maximum number of cards: 10
IGTV Videos Requirements
- Minimum IGTV video length: 1 minute (60 seconds).
- Maximum IGTV video length: fifteen minutes when uploading from a mobile device or60 minutes when uploading from a figurer.
- Aspect ratio: ix:16 [vertical video] or 16:9 [horizontal video].
- Videos min frame rate: 30 FPS (frames per second), min resolution of 720 pixels.
- Maximum file size: 650MB (for ten minutes videos or shorter) or 3.6GB (60 minutes videos).
-
Recommended size for cover photos: 420 x 654 (or 1:i.55 ratio).
- Video format: .MP4.
Instagram Videos Extra Specifications
Here are some extra details for your Instagram videos:
- File type: Full list of supported file formats
- Bitrate: No limit to bitrate file if you're using two-laissez passer encoding, as long as your file doesn't exceed i GB. Otherwise, viii megabits per second for 1080p and iv megabits per second for 720p.
- Thumbnail image ratio: Should friction match the aspect ratio of your video.
Meeting all the requirements from this post shouldn't be a problem for virtually modern iOS and Android mobile devices. If you have an older or more than obscure smartphone, consider changing to a newer model to take full advantage of Instagram videos.
Tools for creating Instagram videos
In case you are wondering which tools yous could use when it comes to creating videos for Instagram, here is a short list with a few tools that we've tested and can recommend:
- InVideo – an online Instagram video editor with bachelor templates, images, and music
- Clipchamp – a tool that helps to create awesome video content; nosotros particularly recommend it for creating Instagram video Story ads
- Hype Type – an app that you can utilise if you'd like to add moving or blithe texts to your video Stories
- Mojo – another tool for creating animated Stories
- Biteable – an online video editing tool for creating whatsoever kind of videos that will be published on your feed or Stories
- Lumen5 – a tool giving similar possibilities to Biteable, bachelor from your browser
Analyze Your Instagram Videos with Sotrender App
Wouldn't you lot similar to know which of your Instagram videos were performing the best?
At present you can hands track the performance of your Instagram videos with Sotrender, which is a social media belittling app.
Some fourth dimension agone, nosotros've released the revamped Instagram Analytics for Business, so y'all tin can connect your Instagram business profile, streamline analyses and get insights that'll help you meet the bigger moving picture behind your profile and improve your engagement.
Let me bear witness you lot the best manner to analyze the performance of your videos.
Yous can also evaluate the total share of impressions by media type.
The chart below shows you what media type attracts the nearly attention. This mode you'll learn what your audience enjoys the most and it clearly indicates what media types yous should be sharing in the future to hitting the higher engagement.
Share of impressions by media type
What's more, you tin can clarify the share of impressions day by day, in a selected time period.
Impressions by media type
Activities by media type, Sotrender
Last but not least, y'all should likewise analyze whether publishing video content had a meaning impact on the number of followers or date rates.
The charts nosotros showed you above, inform about your organic video'southward operation. Just in Sotrender you tin can now analyze too your video ads results. Past using Sotrender Ads you can compare, for example, a few video ads to each other to see which one was more successful. Monitoring which videos gathered the biggest number of impressions, views or conversions, will assist you tweak your ad strategy accordingly.
See what's there for you. 🙂
Bottom Line
Now you accept all you need for the job. Just for the full story, permit me just give y'all a little flake of background information about Instagram videos and why they matter.
Already in 2019, 54% of consumers were interested in watching more video content from businesses they support. That means that you definitely accept an incentive to set up more video content in general.
Moreover, Instagram is seeing a big-time ascension in ad dollars coming to the platform lately. It seems brands have found greener pastures on Instagram over Facebook's News Feed. Instagram states that 33% of the most-viewed Stories on Instagram are those that were posted past businesses.
This calls for changes in the way marketers capture leads. Instagram video campaigns are no longer a nice-to-accept strategy; at present information technology'southward your necessary survival gear!
What's more than, experts say 'Stories' was Instagram's smartest move yet. 'Stories' were released in August 2016 as a directly copied characteristic from Instagram's competitor, Snapchat. Now it hits 5 00 one thousand thousand users daily. That's over twice the number of users Snapchat had for its entire app life!
Today, brands can use Stories to promote their products besides! The platform lets you seamlessly integrate your video ads between organic releases and then that they blend in.Co-ordinate to Instagram, 60% of users said they found out nigh a new product through Instagram.
For all these reasons, Instagram videos are definitely worth the money. That'southward a bulletproof investment, that'southward why y'all should consider them for your side by side social media marketing strategy. 🙂
If you lot're non using the power of video to meet your marketing goals yet, it'southward time to start. Option upwards a camera and start churning out video content like there'south no tomorrow!
Read More:
- How do I post videos on Instagram?
- How do I take slap-up Instagram photos?
- 9 essential Instagram tools for every social media director & for every purpose
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Source: https://www.sotrender.com/resources/knowledge-base/requirements-for-instagram-videos-2019/
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